Study Of Nyc Project Marketing Management Applications

Management by project is the direction of the development on the mode of running a business in future. The thesis applies the idea method and technology of Project Management into the process of a business marketing management, and discusses the new method of marketing activities from both theory and practice sides.At first, the thesis introduces the related theories of enterprise marketing programmme, marketing project and management by project combining the latest development of the domestic and international project management. The thesis analyzes the marketing environment from two aspects of macroscopically and microcosmic. Also the thesis expatiates the strategy of marketing applying 4P theory.The thesis draws a conclusion of applying the idea of project management into marketing management is necessarily trend from analyzing the problem exist in traditional marketing management and the trend for marketing activities becoming projectized more and more.On this foundation, the thesis structures the mode of marketing management by project, and describes the connotation characteristic and structure. The thesis expatiates the four stages of marketing project from applying life circle theory of program management.Then, the thesis applies my studied theory into practice, and introduces my service company named NYC. The company practices its marketing activities with the theory of project management, and emphatically expatiates the applying process of the marketing program of the ejection pump product.Finally, the thesis analyzes the assurance measures in order to the marketing project can carry through favorably. And analyzes the two aspects of enhancing service system and setting up marketing information system.