Heavy, Poly International Plaza Marketing Project Management Research

With the sustained and healthy development of China’s economy, real estate hasbecome an important component of the national economy. Since Chongqing directlyunder the central government for more than10years, the rapid growth of economy, thereal estate industry has also been rapid development, Highlights in the real estateindustry downturn, its resilience index ranked second, Full description of itsdevelopment potential and strength, At the present stage of Chongqing commercial realestate such as bamboo shoots after a spring rain general development, competition isbecoming increasingly fierce, To further improve enterprise management level andquality, marketing project trend.Project management as an important branch of modern management, under theconstraint of limited resources, the use of the system point a view, methods and theoriesin order to successfully achieve the desired item, the effective management of all thework involved. The most direct effect of project management is able to shorten the timeto achieve their goals, and reduce costs, improve the utilization of various resources.It can be seen from the research situation: On the one hand, project managementtheory circles on corporate marketing, project management is in the ascendant, weexplore a basis of the commercial real estate marketing, project management, projectmanagement provides a platform for marketing objectives for the study of marketingproject management; On the other hand, explore the combination of marketingmanagement and project management, project management information in the field ofmarketing. project management in the field of marketing research is still blank. Thisarticle is under the guidance of marketing theory and methods, combined with theparticularity of properties for sale and real estate market will have a specific real estatedevelopment projects, marketing management, and act as a "theory to guide practice, inpractice enrich and develop theory, the purpose of a scientific and highly workable andeffective way "for the management of real estate marketing.