Cq Listed Company Shotgun Shell Of The Olympic Games Marketing Project Time And Risk Management Research

In marketing management, marketing mix, namely product, price, place andpromotion called4Ps is excessively dependent on the experience and intuition of theoperator, but lack of system and science. Project management is to utilize all kinds ofskills, tools and technologies to finish it. So induct this idea into the marketingmanagement to make it specific and operable to realize the strategic aim of themarketing.The marketing sale for the Olympic shotshell in our company is of the character ofproject and involved with some important departments. This paper is to study how tomanage it and realize the marketing aim.In this paper, firstly introduce some relevant theory of marketing management andillustrate the current status of it and then point out the meaning to utilize the projectmanagement. Finally demonstrate the necessity of marketing project management bystudy on methods of project management.The marketing project management of shotshell demonstrates how to form, plan,manage and complete the marketing activity through the methods of projectmanagement, such as scope management, work breakdown structure, time management,risk management and etc. The experience and lesson form this practice can beworthwhile for the marketing activity.