Steel Cord Co., Ltd. In Jiangsu Xingda Competitive Strategy

With the globalization and marketization development of China economy,the competition situation of domestic steel tire cord industry has been becoming more complicated and changeful.The strategy problem of XD Company(hereinafter referred to as Company) urgently need to solve is how to strengthen its own competitive advantages and to build up its core competence to meet the challenges from the rivals.This dissertation is composed of five charters,including an introduction,external environment analysis,internal resource and competence analysis,strategy choice and enforcement,and conclusion.CharterⅠintroduces current situation of Company and relevant strategy theories and background materials.CharterⅡanalyses the macro-environment,industry competitive environment and main rivals of Company by employing the PEST model and Five Competitive Forces model,pointing out the opportunities and challenges which Company confronted with.CharterⅢreviews the Company's internal resource and competence,its advantages and disadvantages.CharterⅣanalyses the opportunities and challenges,advantages and disadvantages by using SWOT model,and indicates the Company's development direction analyses the Company's development strategy based on its mission,aim and orientation,and advances the Company's choice of competition strategy and its security system of strategy enforcement.CharterⅤmakes a conclusion on the above analyses.This dissertation focuses on the study of applying strategy management theory in the field of steel tire cord production.Its main innovations of this dissertation is to advance lengthways development ideas and dimensional explorationtactics and to establish international development strategy and internal resource integration policy for steel tire cord production companies based on the analyses of its opportunities and challenges,advantages and disadvantages.Since XD Company is a mainstay of Chinese steel tire cord production industry,a research on its future development strategy can be made for reference to the development of other companies and Chinese steel tire cord production industry.