Shougang Group Steel Products, Strategic Research

In 2001, since the right to host the Olympic Games, the voice required to the environmental improvement of the capital will be improved day by day。And Shougang Group located in west of Beijing is fewer than 20 kilometers from group to urban area in the centre, various offals produced in steel production have caused threatening to the capital environment greatly. Various sounds that requirement Shougang Group close down and move are in an endless stream. Shougang Group develops for oneself, reaches a decision through moving outside, Proposed the development strategy of the three-step developmentstrategyin2003: Before2005,formed"Beijing, ShouQin,Qiangang) develop -ment situation,with steel output beyond ten million tons and a better competitive advent -ages;Before2010,form"Beijing, ShouQin,Qiangang,Jingtang"development situation with a great acceleration of economicoutput increase.Thus till 2015,Shougang Group will become one of theleading large-scale iron and steel enterprises group with competitivecomprehensive economic capacity.It is fast-developing five years of steel and iron industry of our country the past five years, when the Shougang Grouprealizes historical great development too. In the next five years, the great change will take place in the competitive environment of market of international and domestic steel, As the Shougang Group " economy of general headquarters " plans the realizing gradually of the blueprint, manages the great change will take place too in the focal point. This text centres on the market situation change of international and domestic steel products, Analyze the competitive environment that the steel trade of our country faces, Choose the domestic advanced iron and steel enterprise and carry on detailed comparative analysis in Seven following respects :Equip, product structure, focal point of research and development of products and research and development ability in craft,, Sell the competitiveness of area, marketing characteristic of the products, market in competitiveness of the cost of goods, products.Have proposed the adjustment direction of the steel products strategy of Shougang Group and adjusted the measure.Although the purpose of this thesis is to study the fixation of the steel product strategy in Shougang Group, it has a important instructive significance toward the strategic research on steel product development of the steel enterprises of China.