| Real estate market that is a land market in China, the land owned by the State does not allow the sale of, the collective, corporate or individuals at a certain period of time to enjoy the right to use. The price of land-use at a certain extent by the Government to develop. The early construction of real estate primarily by government allocation of land, beginning in 2003 is mainly in accordance with "Tend\ Auction \Listing" to sell. Refers to the secondary market for real estate developers in obtaining land use rights on the sale or building of housing and the overall lease, belong to the scope of the incremental room rental. The initial stage is mainly state-owned developers, before the private and foreign developers. 3 real estate real estate market means to obtain evidence at the re-listing after the transaction belong to the scope of the stock of rental housing, engaged in real estate the three-tier marketing services business is known as real estate brokerage firm. Any one country and regional real estate market in the early primary and secondary markets are dominant, but with the sophisticated real estate market, real estate market will become the three major markets. Real estate transaction data in 2004 showed that the real estate market in some developed regions, as well as beyond the incremental Housing stock transactions, such as Hong Kong, Shenzhen and Shanghai. Beijing's real estate market since the late 90 century up until now, is in a high-speed development period, the volume is Housing stock transactions incremental step by step to the room around. The latest data show that in February 2009 Beijing Housing stock transactions Net total units to sign up more than 9681 sets of executed transactions Net Incremental Housing 15% cycle of songs comes on the heels of the second time in January appear Housing stock transactions beyond the incremental room. As of March 15, 2009, Beijing Housing stock transactions cycle of songs have been near 9000 sets of data show in March will Housing stock transactions third more than the incremental housing transactions. From the data point of view, Beijing real estate market is ripe, the three-tier real estate market has become the most important real estate industry, an area.In the post-Olympic period, the Beijing Olympic economy is low and the economy to withstand stacking effect downlink test. The real estate industry is facing severe challenges. (?) real estate market, real estate brokerage industry that is how big setback in the economic environment, through business model innovation improve the competitiveness of the market more and more questions have been paying attention to real estate brokerage business. In this paper, real estate brokerage industry characteristics, combined with the industry more than real estate brokerage experience in the development of enterprises, 21st century real estate beijing business and marketing models to analyze the field of technological innovation. By summing up the market analysis I put forward the diversification, vertical integration, scale of operation in such strategic opinion. The title of the industry conducted a market segmentation. Market segments of the business strategy of each period based on Harvard Vernon product life cycle theory to develop. Targeted at different life-cycle products, formulated separately into the strategy, development strategies, such as exit strategy. |
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