A Real Estate Company X Project Feasibility Study

Under the new normal economy, domestic economy growth is slowing, the real estate industry development itself is maturing stage, the domestic real estate stocks overall on the high side, especially the three or four line city to inventory pressure is very big. Although part of a second line in the first half of 2016 and even third-tier cities housing prices rise is very big, but with a new round of regulation policy for purchasing, the real estate industry will enter a "winter". Under this background, the real estate enterprises how to forecast the market, how to judge the real estate project feasibility, especially the development of commercial real estate projects, has been particularly important.In this paper, A real estate company X project is as an example, proved feasibility of its office projects. This paper firstly summarizes carding about real estate project feasibility research literature at home and abroad, and extract the real estate feasibility research system framework; Then the X project of regional economy, regional planning and external driving factors are analyzed in detail, and the possible apartment project X, serviced apartments, office buildings, demonstrates the three kinds of Then from the project location, peripheral, traffic facilities and population composition, surrounding commercial five aspects of project X, generalizes the basic situation, and studies again and use the SWOT analysis method to the project from strategic positioning, customer orientation, product positioning, price positioning four dimensions on the X project positioning; The last image from the exterior, interior design, commercial service three aspects on the grade a office space design, investment and advice are given, at the same time from a financial point of the economic feasibility of the project, and there are certain management risk and market risk from the project two aspects of risk aversion measures are given.The paper is theory with practice, on the one hand, from the concept of real estate feasibility study, contents, steps, and other related concepts and literature at home and abroad, put forward the feasibility study on real estate architecture, to provide theoretical basis for feasibility of real estate; On the other hand, through the X project specific case study of A company, the real estate feasibility study architecture is applied to specific projects, X for other real estate enterprise project, especially the commercial real estate project feasibility from provide decision-making reference.