Henan Province Retail Chain Store & Franchise Development Strategies

The chain-like modes of business operations stemmed from the US in the late-1950s. The first chain store established in New York had hundred years of life histories until now. But it entered the fast development time after late 1950s, and demonstrated gradually its strong vitality and the huge development potential. Especially the developed countries as well as some emerging industrialized countries and the areas have obtained the very big success. The chain-like management's economic essence lies in that it applies the modern industrialization big production organization principle and the large-scale centralized management pattern in the current distribution realm, adopting "the union, unitizing, the specialization and the standardization" and so on, implementing the formalization management, the standardized service and the scientific management, achieving the overall business management system coordinated operation ability and the economies of scale benefit goal. Considering world-wide developments, the chain-like management takes the configuration of organization for all retail trades condition to utilize nearly and becomes one of commodity retail trade's mainstream development directions. Our country's started until the 1990s. Meanwhile, some state-owned Commercial departments in the coastal developed areas and some large or media-sized cities have started to explore this new modern modes of business operation and made certain progress. However, there are also some problems at present which has restricted this form healthy development. As far as Henan Province is concerned, the chain-like management started much later which faced with our country greater degree opening retail market. To be more specific, the Henan Province retail trade is facing domestic and foreign Retail business's omni-directional competition from the aspects of the management to be advanced, the ample funds as well as abundance of talentsHow the Henan Province retail trade chain-like manage develops is worthwhile to research for us. This article begins with the chain-like management's origin and the implication, then grasps the Henan Province retail trade chain-like management present situation in the foundation, and then carries on the analysis in view of the Henan Province retail trade chain-like management existence's question, and finally proposes the corresponding countermeasure. This essay expounds the Henan chain-like management development existence's question and the disparity. Besides, aiming at the Henan chain-like management the present situation and the question, it points out that Henan's chain-like management should be developed according to the principle of formalization, standardization and technologizing. Furthermore, the paper proposes business countermeasures on Henan chain-like developments and how to deal with all sorts of challenges during the retail trade comprehensive developments.