| As for the international container lines, Service Layout and Design, is the crucial precondition for detailed management activities, e.g. Vessel Schedule Maintenance, Space Allocation and Adjustment, Equipment Control, Marketing and Sales, Pricing, Customer Relationship Management, Financial Audit and Cost Control Measures. The performance of container liner service mostly depends on Service Layout and Design. So, under the increasing sharp market competition environment, all the container shipping lines pay great efforts to Service Layout and Design, and try to work out more competitive service and product, which is the key strategy among the market competition.The international container service layout strategy is essentially a kind of conditional extremum issue. It takes the vessel resource controlled by the shipping companies (Including Own and Chartered Vessels) as the independent variable, and tries to solve the maximum value of financial performance set by all these capacities, under the restriction of environment, e.g. Port & Geography conditions, Politics & Economy and International trade cargo flow, etc. The core and difficulty is the forecast to the Trade cargo flow, Refinement of the outside condition, and the Simulation for the function relation model between service layout and financial performance.International container liner service design is very frustrated and systematic working procedure. It's scientific and strict procedure management, and art with forecast and judgement capability as well. Firstly, service design needs the organic Combination of Qualitative and Quantitative Research. Secondly, service design use Cargo Flow Conception to analysis and judge the financial performance of the service. Thirdly, service design includes numerous & diverse steps and scientific & strict procedure. Last but not the least, service design will be adjusted from time to time according to the feedback from the real financial performance from the service operation. |
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