Cosco Boao The Development Of Tourism Strategic Thinking

China is a tourist destination, tourism development potential.Potential into actual productive forces should the need for a number of strong, internationally competitive with a strong national and international large-scale international, group of enterprises. Through the formation of groups around the large tourist groups associated with physical training for SMEs, can optimize the allocation and improve efficiency. Similarly, the Hotel Enterprise Group is the hotel industry in the 21st century the main force of international competition, is the macro-control role in the transmission point and point.This paper defines the meaning of tourism group, on the Tourism Enterprise and business strategy theory, then Cosco Boao, for example, large-scale tourism development strategy of the group practice industry research, carried out on the Cosco Boao Development and External Environment Analysis SWOT analysis, the Cosco Boao Development of strategic framework for the tourism industry, the concept of the Boao Forum for Asia as a platform to become a high-end brand, the hotel business and exhibition and professional service providers. Cosco Boao from building a large tourist groups, casting Cosco Boao series of brands, to achieve the main business specialization and scale, to promote the capital operation of the Cosco Boao, specific strategies and measures, risk prevention and other aspects of the implementation of the strategy Cosco Boao Tourism Industry and organizational operations, human resources management, financial management, internal control, marketing, management made a strategic security.The purpose of this study is to help achieve the following strategic objectives Cosco Boao:①shape the business world-famous brand exhibition and tourism services;②building world-class professional management team;③create a global network, world-renowned, industry-leading commercial exhibition and travel services group.The significance of this study are:combination of strategic guidelines, strategic principles and core competence analysis, strategic positioning to achieve the Boao COSCO-The Boao Forum for Asia as a platform, a high-end brand, business and exhibition and tourism service providers (Group).