Changsha Cafe Chain Business Model Research

As a kind of modernized commercial management mode, chain operation has the ascendant in the world and gets fastly development continuously in our country too. Chain operation becomes the new economy point of growth in our country. Internet cafe trades in service industries. With the government controlling strictly single Internet cafe and fostering chain Internet cafe constantly, it is the trend of the times that chain Internet cafe replaces single Internet cafe finally.Firstly, this text has introduced the relevant theories and research current situations about chain operation both at home and abroad, then proposes research building and thinking. Secondly, the paper introduces the development course, industry characteristic and competition pattern about trade Internet cafe in Changsha. The paper explains the management current situation of chain Internet cafe of Changsha in detail combining the policy of chain Internet cafe of Changsha. The paper diagnoses and analyzes its existing problem of management, which mainly includes policy factor, government department bull manage, dividing one scene of chains and the problem of management. Then, based on analyzing the development course of Internet cafe in our country, the paper combines current situation of Internet cafe chain operation at domestic and international. The paper has dissected success and weak point of chain management mode of Internet cafe at domestic and international, and offers experience and drawn lessons for optimizing the chain management mode of Internet cafe in Changsha. Finally, directing against the characteristic and current situation of the trade of Internet cafe in Changsha, the paper combines the relevant knowledge of management from the angle of practising. The paper optimizes the chain management mode of Internet cafe in Changsha from adopting the management that is run an enterprise on a commercial, expansion value-added service and increasing gaining mode. Among them, running an enterprise on a commercial and manage includes four respects of institutional framework, internal management, logistics providing and marketing management. It is focal points in management modes of the chain to expand the value-added service and increase profit mode. And through case analysis, the paper has carried on the concrete Internet cafe chain management mode to design, which has stronger effectiveness and directive significance.The government should support and supervise chain Internet cafe, which will help chain Internet cafe of Changsha health and smooth development. Moreover the company of chain Internet cafe must adopt the management mode of enterprise on a commercial, strengthen chain management, establish brand image, open up the appreciation service function, promote the competitiveness constantly.