In The Construction Of Five Strategic Planning, Based On The Theory Of The Firm Perspective

As China's socialist market economy and gradually improve the set up, the construction industry booming in China's economic construction is playing an increasingly important role. At the same time to speed up the process of economic globalization, the market becoming more competitive, more complex and volatile market environment. Every enterprise will face severe challenges and tests, but also have the opportunity to accelerate development. Regardless of enterprises willing or not, the irresistible law of survival of the fittest, only those who can respond rapidly to changing business can gain a competitive edge, Construction of national economic development are one of the pillar industries, China is a developing market, building great potential and broad prospects and dynamic market. In recent years, China's enterprise reform and development of the construction industry has made remarkable achievements.In this paper, our country and the international construction market, the status quo and development trends in the use of five carefully analyze Zhongjian Board's external macro, using Porter's Five Forces Analysis of the five Board Zhongjian industry environment, and based on the resources and capacity at the opinion based on a detailed analysis of The China Consttruction fifth engineering division.CORP.LTD(CSCEC5B) internal resources and competitive capabilities of the objective situation, the CSCEC5B conducted a SWOT analysis, summarize the external environment, give companies the opportunities and threats and the company has its own advantages and disadvantages and the application of the strategic position and action evaluation matrix analysis of the CSCEC5B Key factors in the company internal and external situation of the match, from both quantitative and qualitative point of view to analyze the selection made clear CSCEC5B business strategy, business strategy and the company's overall strategy selection.This article intends to build on in a typical five council such large-scale building enterprises of strategic studies not only seek to answer CSCEC 5B formulate future strategy and implementation options and trying to our country other large construction enterprises to provide reference for Strategic Studies.