Theoretical And Empirical Research Based On The Dynamic Capability Of Sustainable Competitive Advantage To Cultivate

The sustainable competitive advantage has become an important research direction of the strategic management theory and the firm theory. For source of enterprise sustainable competitive advantage, different oretical schools hold different views. One of the most representative theories is dynamic capability. It views that dynamic capability of the organization can make it adapt to changes in the external environment, thereby gaining sustainable competitive advantage. In dynamic complex environment, enterprise capability was trained, developed, used, maintained and discarded through continuous innovation, and obtains a series of short-term competitive advantage, thereby reflecting the overall sustainable competitive advantage. Therefore, this article selects dynamic capabilities as a starting point, uses statistical analysis tools and case study methods, carries out sustainable competitive advantage theory and empirical research based on dynamic capability.Based on dynamic capability theory and sustainable competitive advantage theory, this paper sets up the relationship model between dynamic capability and sustainable competitive advantage, and designs sustainable competitive advantage indicator system according to this model. According to the indicator system, using the information entropy and method of gray relational grade, the paper first of all selects four competitive advantages for empirical analysis, and analysis three different stages of Chongqing Chang'an Automobile of sustainable competitive advantage, revealed that its development and changes; Finally, On the basis of theory and empirical analysis, the paper proposes the countermeasures of cultivating sustainable competitive advantage, and clarifies the findings of the study, as well as the lack and prospects for future.