Yancheng City Management Empirical Research

City is not only a regional political, economic and cultural center but also the axis and radiation resource of regional economic development. Thus, it surely plays a leading role in the social development. With the arrival of economic globalization and regional economic integration, as a regional economic development center, city is now faced with important development opportunities. However, with the establishment and improvement of China's socialist market economy and the implementation of operation and management practice in domestic cities, there exist severe competitions among the cities of China. Therefore, the questions how to seize the opportunities of city development to enhance the city's comprehensive competitiveness and to achieve sustainable development have called for the theoretical and practical requirements for the systematic study and application on the operation of the city.In June 2009, "Jiangsu Coastal Developm02ent Master Plan" was approved by the State Council, which formally defined Yancheng city as one of Jiangsu central coastal cities, an emerging industrial city near a harbor, the undertaking base of the North extension of the industries in Yangtze River Delta and an International wetland tourist city to the West of the Pacific Ocean. Therefore, seize the historic opportunity to develop Yancheng City to further highlight the overall position of this central coastal city, which guides the spatial orientation, scale positioning and industry positioning. And then promote Yancheng urban in the direction of building central coast cities in cluster and make it bigger and stronger, developing Yancheng into a regional central city with stronger driving force to make up the metropolitan blank in the costal cities in the middle of Jiangsu Province as soon as possible, creating a powerful engine for regional economic growth and establishing its irreplaceable position of leadership, radiation and service and this has come up with a severe test for Yancheng's ability to operate the city and to transfer the policy.The paper describes the background of city management philosophy, analyzes the definition of city operation concept and the relative concepts of subject and object, and meanwhile summarizes some cities'operation practice. On such basis, focusing on the analysis of Yancheng city development models and strategies, as well as its present financing situation and countermeasures of Yancheng city development. The paper points out the mistakes in Yancheng city operation and the inspirations drawn from the some other domestic cities'operation practice. Based on the theory of city operation system, the paper made an exploratory research on Yancheng's City operation mode and proposed the general idea and operation strategy for Yancheng's City operation and development, striving to find Yancheng a way of healthy and sustainable development.