Tianjin Binhai New Area, The Regional Image Of The Color Recognition

The investigation and analysis show that the image recognition of the Tianjin Binhai New Area is very low. The public are expecting its image will improve roundly. The article mainly studies the image design of Tianjin Binhai New Area, exploring the image transmission theory of the Tianjin Binhai New Area.The main research is about the effect of colour image in the spread of Tianjin Binhai New Area recognition.In the image-building process, colour can construct regional image, well-grounded image assets, assist regional integration.The article is of referenced value and significance for the Tianjin Binhai New Area image recognition,especially colour identity.The Tianjin Binhai New Area is a newly formed administrative region.Its image is low, but it provided with the natural resources and the social and cultural resources. Through the research of local economic, social and cultural resources etc, according to the plan of Tianjin Binhai New Area, the guiding ideology, functional orientation, functional layout and characteristic industry, analyzes the status quo, pitch regional colour image strategically:the international shipping center, the ecological city, the coastal city and new industrialization area. According to the positioning, the refining and design colour is to find a suitable way for colour image-building.