The Inspiration Of Marx’s Ecological Consumption Thought To Construction Of Ecological Consumption Behavior

The development of science and technology to improve people’s living standards, at the same time, the ecological environment has been severely damaged, human survival environment is suffering from a serious threat, the enterprise for profit is committed to building "a large number of production, a large number of consumption, a large number of abandoned" of a consumer society, the ecological environment problem increasingly prominent and worsening; As the consumerism culture invasion and the influence of symbol consumption, consumption to meet residents’ constant pursuit of material desire, in the field of ecological consumption consciousness and behavior of consumer is missing, individualism, hedonism, comparing consumption, conspicuous consumption, relationships materialized, in the face of such a prominent social problem, the contemporary ecological consumption behavior is particularly urgent in China is proposed.This article attempts from the consumption of Marx’s thought of seeking ways and countermeasures, the author applies the method of text study on Marx’s thoughts on ecological consumption, on the basis of the outline the concept of Marx’s ecological consumption ideas, i.e., in order to follow the natural rules and meet the needs of the people as the prerequisite, requires human behavior constraints themselves, consciously put the good operation of the economy and society in the "human- nature- society" in the large system, so as to promote the harmonious coexistence of human and nature, and realize the overall development of man. This paper discusses the philosophical foundation of Marx’s ecological consumption ideas, including Marx’s theories about the relationship between man and nature, the theory of human nature and human needs theory. From the Angle of economics, analyzes the Marx’s theory of social production four link, and the idea of Marx to the future society. Based on this, advances the social production under the capital logic sihuan consumption in the ecosystem, and points out that the communist society is the real ecological consumption. This article further analyzes the features of Marx’s ecological consumption ideas and scientific, combined with empirical research method to our country the current problems existing in the ecological consumption and the reasons for analysis, concrete problem displays in: enterprise leads to the deterioration of the ecological environment of the traditional mode of production; Consumers’ ecological consciousness and behavior has deficiencies; The comparison between human society popular consumption, as well as the conspicuous consumption behavior. The reason analysis are as follows: in the field of production enterprises under the capital logic fickle kinds of results; In the field of personal consumerism culture impact on the personal consumption; The government lacks a ecological management system of production and consumption. According to the combination of theory with practice, and puts forward some countermeasures for constructing the contemporary ecological consumption behavior in China. Namely: need in three respects: producers, consumers, government joint effort. In the definition of producer responsibility, on the one hand, the producer will hold for production; Pay attention to the protection of workers rights and interests; Should also actively provide ecological products. Consumers establish effective consumption consciousness and select the ecological consumption behavior. The improvement of the functions of the government, on the basis of the aggregate balance of creating a favorable social environment ecological consumption; Improve relevant laws and regulations, strengthen the strict law enforcement; The introduction of reasonable price mechanism and perfect the income distribution system; Promotion of ecological product certification system and guide the enterprise to produce green; Provide the corresponding public implementation and service.