Foxconn Group's Oem Development Strategy

With the deepening of China's reform and open policy, the development of the cooperation of OEM has begun to mature after nearly 30 years in China. China's economic take-off makes a number of manufacturing enterprises from the original manufacturer of low-end, low-cost labor-intensive products, corporate image to the more high-end value chain transfer, and even some companies with their own brands and products into the international market and has achieved good results. Compared to Japan, Korea, Taiwan's experience in the last century, OEM companies in China are also in the process of the transition, and many enterprises are actively promoting exports, especially in the electronics, automotive and other industries, furthermore, some enterprises in China have become a strong international market contenders.However, the road to success is over the thorns, the majority of China's OEM enterprises are also faced with a lack of core competitive edge. When margins are thin or do not own their own intellectual property rights of core technologies, commissioned by side, the lack of long-term development the plight of capacity. To solve this problem, only from the analysis of their own advantages and disadvantages of starting their own development to find a clear strategy, clear positioning and firmly implemented, can be out of the woods, another business development ushered in a vast space. Foxconn is a typical enterprise with OEM of 6 C.In this paper, taking the example with Foxconn, the author made three main aspects of the research, the first part is the characteristics analysis of Chinese OEM enterprises; the second is SWOT Empirical Study of China's current OEM business, taking the example with Foxconn; the third is the development of strategic research OEM. First of all, we do a comprehensive analysis of the economic background to our OEM business, in which clearly the need for OEM business development. Secondly, the influencing factors of the decision-making on the OEM business strategy are analyzed, including the internal conditions and external environment, which means that internal conditions of the advantages and disadvantages. The OEM business decision is related to implement the strategy of internal factors, which means that with the OEM enterprise development strategy it is connected to the micro-and macro-environmental factors. Once again, seen from the OEM business factors of internal and external environmental conditions with a set of index system, we make a SWOT analysis of enterprises OEM standard. By the use of SWOT analysis of indicators which determine the impact of corporate strategy OEM weights and fuzzy. With the evaluation method of OEM business development strategy we make a comprehensive evaluation strategy for the OEM companies of Foxconn and provide a theoretical basis for decision-making. Finally, we make the case of SMIC for the SWOT analysis and put forward the development strategy for OEM companies'practical guiding significance.Foxconn is an excellent company which has not been copied. However, the other development companies with OEM must be interested in searching the development of strategy.