The Development Strategy Research Of Foxconn Technology Group

As the world's largest professional electronics manufacturing services company,foxconn technology group in the manufacturing industry with rich experience and superior,and its globally have specialized research and development institutions,its science and technology research and development strength is very strong.Even in the midst of rapidly changing market economy it will inevitably face the such as raw material and manpower costs,lack of pricing power single profits decline,such as business,human resource management,and many other challenges.Foxconn technology group in the face of challenges to development strategy of exploration is the only way for the healthy growth of enterprises,with strong representative in similar enterprises,as well as its development strategy on the development direction of Chinese foundry enterprises play an important role,so in this paper,we study the success of foxconn technology group development strategy mode will be a typical example of other development of foundry enterprise and learning model,then,made in China in the near future will be created in China.This paper consists of the following six parts: the first part is introduction,mainly illuminates the full text research background and significance of topic selection,generation of labor enterprise transformation and upgrading of related cases at home and abroad,also introduces the research framework and the method of using full text.The next section is the relevant theoretical basis and analysis method.Detailed introduces the definition of the enterprise transformation and upgrading as well as the motivation and type,smile curve theory and foundry enterprises OEM,ODM and OBM,related concepts and the relationship among,the SWOT analysis method is introduced in the paper.The third part for the development of foxconn technology group in detail,and to conduct a comprehensive analysis of the status quo,and thus concludes that foxconn technology group now faces many problems,for subsequent exploration group contract model the direction of the transformation and upgrading of the path.The fourth part USES SWOT analysis method to analyze the foxconn technology group,the current internal and external environment,through detailed analysis of the existing disadvantages and opportunities and threats of clear the SWOT matrix is constructed.The fifth part combine strategic choice principles and alternative strategic positioning foxconn technology group may come to the transformation and upgrading development direction and the management pattern,and puts forward corresponding to the strategy taken by the implementation of the safeguard.The sixth part comes to the conclusion and revelation.All in all,based on the development strategy,smiling curve and OEM for important research according to the related concepts and theory,the development of foxconn technology group is facing the direction of the strategic target to explore out the multiple choice and the path,should do OEM business,then to "smiling curve" high additional value direction of high and new technology industry development,strengthen technology research and development,expand access channels,create a strong brand itself,diversified development.Many similar transformation and upgrading of foundry enterprise is also facing pressure,this article research results will be of similar enterprises at home and abroad the transformation and upgrading of the future direction and path of provide reference value and significance.