Tengchong Tourism Industry Competitiveness Upgrading

Tourism as a strategic industry for China's national economy has become the focus of industry and leading industry. Continuously upgrade the status of tourism industry, and to the national economy more prominent role in the integrated drive, tourism industry has become an important content of sustained lift in the national quality of life and building a moderately prosperous society and to promote national economic development. Since the reform and opening up, our country tourism industry develop rapidly, the industrial scale expands unceasingly, the industrial system consummates day by day. Under this situation, the research related to the competitiveness of the tourism industry gradually incorporated into our research field.In this paper, the connotation of the competitiveness of the tourism industry and related theories reviewed. Several pairs of related concepts were defined, including competitiveness, industrial competitiveness and tourism industry competitiveness. On the basis of tourism industry competitive models that already constructed, combination of key factors affecting tourism industry, this article put forward the regional tourism industry competitiveness analysis model.In this paper, Tengchong County, Yunnan Province as the research object, through data analysis and qualitative research, the comprehensive analysis and assessment of the current situation of tourism industry competitiveness of Tengchong has been carried on from five factors: the competitiveness of resource, regional, foundation, market and environmental. Based on this, the author found out the localization and strategy of traveling industrial development, and proposed the countermeasure suggestion that in favor of enhancing the competitiveness of the local tourism industry.Although the tourism industry of Tengchong has formed certain competitive power, remains the primary resources and geographical competitive advantage, not been able to reach the level of transforms the resources and the position competitive advantage as the industry competitive advantage. This needs Tengchong from the long-term angle consideration, relying on the basis of the existing conditions for tourism development, strengthening the traveling management system reform, fully tap the potential of local tourism industry development, guides the local industry restructure and the reforming promotion, leads the related industry to develop fast, strive to achieve the continuous improvement of the competitiveness of tourism industry of Tengchong. In this paper, the thorough analysis of industrial competitiveness about Tengchong, as a border areas of county-level cities, to a certain extent has already enriched the traveling industry competitive power research theory content, and have the reality significance to later promotes the Tengchong traveling industry competitive power.