Bank Of Chongqing In Chongqing City, Urban And Rural Development Opportunities And Challenges

Chongqing is the only municipality city in the Midwest and the national synthetically reform testing district for balancing urban and rural development, and is in important strategical position of promoting the coordinated development of regional situation and promoting reform and opening in China. Accelerating balancing urban and rural reform and development is the need of implementation of the western development strategy, the need of the coordination of urban and rural reform, the need of providing demonstration for the national balancing urban and rural reform, and the need of common development of coastal and inland areas.Balancing urban and rural development needs the financial industry for optimizing resource allocation, economic regulation and risk aversion, etc. Compared with the new requirement of balancing urban and rural development, compared with the new new target of accelerating the development and leading development, compared with the new urban-rural development planning, and compared with the situation of rapid development of other municipality cities, there are some important problems to be investigated and solved seriously.As native city commercial Banks, Chongqing Banks should comprehensively analyze the facing challenges, seize the opportunity, and get development from affording positive financial support for balancing urban and rural development. Therefore, under the new economy and market environment, it has important and practical significance to investigate the facing challenges, the opportunity and the coping strategies in balancing urban and rural development from both theoretical and empirical perspective. At the same time, because of core role of financial industry in balancing urban and rural development, it has important theoretical significance to analyze the rules and the policies of financial industry in balancing urban and rural development.So far, there are not too many research results on the strategies of one specific commercial bank, so the study puts forward to some development strategies of Bank of Chongqing in balancing urban and rural development from multiple angles. The development strategies are as follows:positively expanding capital, accelerating listing process, issuing subordinated debt, building brand, promoting service quality, expanding rural financial market, extending vestment channel, exploring mixed operation, strengthening cooperation with securities companies and insurance companies, product innovation, and so on.