China's Tv Shopping Marketing Model Study With The Credit Mechanism

90s in the last century, TV shopping is on the rise in china, it taking advantages of television media, a visual presentation of the fascination of video and audio of a strong visual impact of hearing to show the shape and the effectiveness of the product to the consumers, appealing to stir up the desire of consumers to buy, then the further implementation of consumer behavior. Therefore, the channel quickly became an important source of advertising revenue. As an important mode of direct marketing, TV shopping meet to the modern consumption patterns, and it also becomes the important marketing pattern to promotes economic growth in foreign countries, then become the focus of discussion in Current media,. However, beyond providing great convenience, the TV shopping also brings more problems. The article on the TV shopping market model and the credit mechanism analysis, research and propose countermeasures for current opportunities and issues.