The Design And Management Of Gl Beer Company Marketing Channel

The reform opens more than 20 in the last yearses, the beer profession of our country experienced since the childhood endless development process, getting into over 21 centuries, the beer industry got an unprecedented development, starting in 2002, our country already continuously for 5 years, beer yield exceed the United States and Germany, become the biggest beer in the world to produce big country and important consumption country.For all that, the our country beer profession still has very big development space. Our country person all the year beer consume quantity only 22 rise, and average level in the world 27 rise to compare to still have a very big margin, thus vast of market foreground, sped the development step of local beer tycoon, became to be like smooth snowflake in Qingdao, Yanjing, Xuehua etc. the large beer group of the super megaton.Also drew on international beer group to get into a Chinese beer market in succession, make the competition of our beer profession more and more vigorous.Today, opportunity and challenge been gradually maturing and turned with quality in the beer industry product and technique keep both, beer business enterprise how hold good opportunity in the development of aftertime, don't lose the demonstration of opportune moment oneself, make the product selling the hand of customer with the quickest speed, lowest cost, have already become the problem that numerous beer manufacturers treat to resolve, but beer sale the outlet is exactly the key place which resolves this problem.The GL company that this text studied is a medium-sized beer business enterprise of local area, is one of Chinese earliest Chinese and Foreign joint venture of the beer profession, is also the business enterprise that the our country beer passes "green attestation" early more in the industry.In the development career for more than 20 years, the GL company experienced from prosperous arrive then develop again of process, in this process, although have nation big of economy, policy environment of influence, the sale has during the period of developing decisive function, therefore, the GL company drew up for five years inside get into the target of "Chinese beer ten greatest brands"s, but establishment efficiently of the marketing outlet is exactly the key which carries out this target.This literary grace uses the analysis method of SWOT etc. science, to the GL company good and bad power and the exterior environment of the opportunity and threat carried on analysis, find out the existent error and the problem in the marketing link, get the target market of GL company aftertime want to take the region as center, with it outwardly radiate of edge city and village market for lend support to a market to do to rely on, draw lessons from currently thus our country the beer profession adopt of the outlet mode of the typical model marketing, after aiming at these three big piece markets to draw up the GL company marketing outlet an improvement of combine mode, and aim at this the movement of the system to put forward a series of of guarantee measure.