Urban Visual Recognition-oriented System Design Theory And The Development And Application

Nowadays, the economy of the world is developing quickly. The information time which is a symbol as web is coming and has broken the limitation of time and space in physic, and human being social formation is beginning as a very small "globe village" more and more in which all of people live. In the real world, however, as a reflection of widely uses with concrete, glass and other new building materials from 19 century to 20 century, and international communication which made economy developing as a center after the Second World War, it had made city construction of every nation a same formation, so people's living environment is being similar. Especially, the urban planning and building of young city and international great city has been similar very much.Facing the arriving of new century, because of the reflection of multilateral international politics, every country and nation know that returning of their history and culture is very important for the country development. From the formation of a nation to the decoration of a national enterprise, we should use our national culture and our creation. And in design studying as a new subject--city visual identity guiding system should follow contemporary current. According to city aspects with which it has been; its history and custom culture; its construction formation and location living environment, these aspects should be made into city brand. Especially in China today, with the developing of urban building, a lot of small cities have been made quickly, how to use this subject is very important for their city brand developing, and it also has a high value for market.