Shaped Itself - The Flag Shape The Form Of Research

This thesis is mainly about the logo design in the transition time, it brings out the significant use of "shape&form" in logo design."Significant shape&form" became more and more fervent to us during the development of time and design work .The study of logo style seems very important in the "vision period" along with the sensitive consume's coming, the rational logos' boredom, cold and tedium are becoming unacceptable with people.There are impulse of "change" and anxiety of new image conceived. So,it's necessary to recognize the "shape&form" and to understand the "shape&form". we must start with the basic theory of logo design: "sculpt&form", and be sensitive to those new currents in logo design work .we must recognize that the "change of shape&form" is a matter of course, and to made right decision about the direction of future design.Chapter one expounds the importance of logo sculpt&form. The focuses of vision sensation and design representation are the "meaning" of shape&form itself and the adaptation of logo design style while facing the variability times.Chapter two begins with the problems occur in the logo sculpt&form. It analysises the factors of failure in adapting and the reasons of it. The difficulties in adaptation can be summarized as lack of characteristic and expressive means;Being abstract and simplified in a too rational way;Deep and profound conceptive design;Fanaticism in chasing new "surface pattern". All the fators show that in logo design, transformation is the only wan out, the sculpt&form of logo design should be reconsidered.Chapter three is the problem-solved one,it shows that the essence and feature of " elements of sculpt&form " itself should be grasped on the basis of rational analysis of vision factors. with the impulse of changing and creating varied styles of "inner balance", we can break the bondage of old conceptions;we can accept new conceptions and variation;we can improve logo sculpt&form and find the tendency of logo design work in the study of new currents. to make it further, the theory is used in the phenomena of companies' "change-logo". This chapter expounds some important points which should be paid attention to in sculpt&form, so that the internationalization and long-term development may be advanced and improved.