On The Blog Triggered A New Cultural Phenomenon And Aesthetics Of New Significance

With the advocate of network elites, blog appeared and developed like a raging fire from 2002. It's the first time that there is accumulation of knowledge and direction of culture. Human being's exist changed from coarse digital one to individual, precise and catalogue pattern .Because of the promulgation is "from all to all", human being's way of communication changed greatly. The pattern centralized, produced, spread and controlled by few people has changed into equal and individual pattern. With the blog, human beings can take notes and release their daily thoughts extract freely and, make a connection to those most valued, related and most interesting information and resources in the world , so that more people can derive these fresh thoughts without any distance and barrier. So, the blog is also called "the MaiZheLun in information epoch", press media 3.0. Communication without distance becomes into true in the blog. Expressers and readers have freedom and go-aheadism absolutely.The arising of blog communication symbols the emergence of the second faction characterized with "a share on thoughts" from the first one that has characteristics of "a share on information".There are four parts in this thesis.From the historical dimension in the blog's development, The first part has reviewed several symbolic event in the blog history, so that we can comprehend the blog's core definition in the complex understanding: The blog is one kind expresses individual ideological content according to the online publishing way ,and the time arranged in order renews unceasingly. Based on free software underlie in the Internet, it's possible that the knowledge complete sharing and rises in value.Compared from the different linguistic environment, the second part separately analyzes the blog as a new medium and a new communicate way. As medium, the blog and the traditional ones are carried on the comparison. The blog is characterized as more quickly, more selfhood and more comprehensive. The thesis also point out, because of the limits of jobholders' diathesis and the condition, blog media exists many insufficient. So, blog and the traditional media should use for reference and profit from mutually; Then the thesis compares the blog with the individual main page, BBS, the gateway website and so on based on the Internet exchange way, thinks that there are remarkable difference between them.The third part pays attention to the individual in the blog world. It focus on the freedom of the blog world at the reading and writings angle. The blog endow greater power to the individual as a exchange tool. The individual has got the right to "reads any" and "writes any" , and has got the ability to carry on communication with the whole world.The fourth part study the blog from the cultural science sight. The new esthetic feeling, the new exchange way, the outstanding person culture and the mass culture new relationship as well as intellectual's new change which brought to the blog has carried on the full explanation.