Functional Studies Of The Image Of The "may 4th Movement" Calenda "female Students"

This article is intended to make visual culture studies of "schoolgirls" in calendar posters around May Fourth Movement. According to specific needs in this study, research approaches such as iconography, Stylistics, sociology are adopted. And finally it is showed how "schoolgirls" came into calendar posters as beauties for commercial advertisements. The study of functions of "schoolgirls" is completed. And this article can also be seen as a new intensive study of calendar posters.First of all, this article delimits the internal logic of "schoolgirl" images in calendar posters--in fact, "schoolgirls" as commercial advertisements images are doing "role play", and somebasic rules which must be obeyed in this process are illustrated here. Then analyze images to solve the identity problem lies in the callipygian in calendar posters. Afterwards, the main charactersthat they played are shown--the rich schoolgirls. Therefore the general features and maindemonstration modes can be concluded.In the second part, schoolgirls in "Zhongxi Girls' School" are studied as an example. Research approaches of sociology are adopted here to analyze their school work, economic life, political and legal status, social status and racial identity.Based on the above-mentioned results, the third part of the article shows the cultural meaning of schoolgirl identity, the reasons for "schoolgirls'" features in calendar posters, the reasons for the features appeared in the background. Finally, "schoolgirls" and all the other parts of the calendar posters are seen as a whole, which made up a myth. Through unscrambling this myth text, we can dig out the deep level cultural information lies in the images of calendar posters with "schoolgirls" at that time.