The Old Calendar Posters

Advertising calendar posters, a kind of commercial picture, is one of the main commercial arts in modern history of China. According to the origin of advertising calendar posters, this article emphasizes mainly on the coherent relationship between advertising calendar posters, Chinese traditional painting, spring festival picture and western water color painting. Also in this article, I not only sort out the three representative stages and creative groups of advertising calendar posters, but also probe into the aesthetic value and sociological significance of it. Combining the world history of post design, I point out in the study, the achievements and disadvantages of the advertising calendar posters as one of the early commercial pictures in China, in expectation that it helps commercial artists nowdays...