Characterization Of The New Era Of Commercial Illustrator In The Creative Industry Background

With the unprecedented advance of the global economy and culture in the 21^st century,and with their booming prospects,creative industries have become the driver of the current international development in society,culture,and economy. As a result,"creative industry,"subsequent to "intellectual economy" and "information age," has become yet another essential proposition in academic fields.The majority of the present domestic researches concerning this topic have been on the macro level,attempting to settle the practical problems in micro studies with conclusions drawn from macro studies.However,one of the vital components of the creative industries,commercial illustrations,has seldom heen attached enough importance to.This thesis will discuss the latest tendencies of the contemporary commercial illustrating practices,setting them in the grand surroundings of the prosperous cultural creative industries.The discussion will be conducted in the following respects:first,the opportunities for commercial illustration markets with the background of creative industries, such as newly developed media and new promoting and marketing strategies;second, the challenges confronting the industrialization of commercial illustrations with the background of creative industries,such as the unbalanced market mechanism,the lack of marketing talents,and the imperfect industrial chain; third,the discovery of the aesthetic features of contemporary commercial illustrations,which is included in the researches in their tokens,with such examples as the illustrator's aesthetic attitudes,the aesthetic tendency of the target audience,and the contemporary humanity reflected by these aesthetic characteristics. A review of the history of the illustration art is indispensable to complete the structure of this thesis and enhance the argument,which can be constituted by diagrams,iconographies,illustrations,commercial illustrations,and the commercial illustration industry.It is no hard to notice that industrialization has been reinforced by the development of the illustration art,and the forms of this art have been evolving and integrated with the contemporary productive features of respective ages.The thesis,therefore,will draw a conclusion that the development of the illustration art is closely related to the development of productivity;hence the born industrial nature of this art.