Light And Shadow In Visual Performance, Display Design

Exhibition design is an effective way to express creativity, which contains a cultural accumulation and embodies the spirit of the times. The visual performance is the most important expression language for human visual communication. As an important element of visual expression between reality and fantasy,"Light & Shadow"plays an import role in both the form performance and functionality of the exhibition design.Exhibition design combines visual communication, plastic arts, environmental design arts and other disciplines of the arts, and also reflects the richness and diversity of features and characteristics in use of materials and the performance style. Analyzed from the form performance in space display, the designers often use light & shadow in space creation and composition, forming a visual illusion or a new visual effect, or creating a sense of three-dimensional space and delusion. Light & shadow adds indispensable exquisite details to exhibition design, which makes the display space no longer a simple accumulation and blank, but a stage with story plot and visual performance. Analyzed from the functional sense of light & shadow, the location of light source determines the location of the high light & shadow, so well controlling of the light position can create a unique atmosphere for the display, if only a basic linear gradient can cause the transfer of the visual center. To use different levels of light & shadow can achieve an effect that physical image hard to express. It simply and clearly expressed the display contents, forming strong visual effects and increasing visual interest and also embodies the clear theme and image. Light & shadow combines with medium, colors and materials, romancing the scenes, and heighten the theme and atmosphere by contrast. It is the main visual expression way and law in the exhibition design.Light & shadow having its own symbolic meaning, has important research value and significance. Light & shadow has great practical significance and application value, so we need do further research on it in practice. Traditional artists and display designers made best of the light & shadow, achieving an extraordinary visual effects, which should arise exhibition designers pay more attention to its unique expressive power. Light & shadow, except its physical visual expression, more embodies profound spiritual value. In modern times, how to add fun and reflect spiritual connotation in exhibition design through light & shadow depends on how to well use the light & shadow in exhibition design. At the time of reflecting visual enjoyment, good exhibition designer should emphasize on plot creation to stimulate an emotional response to make it the core of exhibition experience.Light & shadow, as a unique visual language applied to the display design, strengthens and reflects the content and form of exhibition, shows artful effects of exhibition design by contrast and shows a deeper meaning given by exhibition design through the grasp of the pattern rules of light & shadow. Light & shadow brought new vitality to exhibition design to make it radiated and received the eternal inheritance.