| Mordern mascot is not only a design phenomenon but also a deep-rooted culture phenomenon.It is an application of cartoon culture that is affected by popular culture. Entertainment is not only a typical characteristic of popular culture but also an important aspect of mascot.So we could create the mascot that satisfies the aesthetic interest by grasping the entertainment of modern mascot. This article emphasized on mordern mascot dsesign and made deep theoretical study of the connotation of the mascot through the outward appearance. It also researched the relationship between the entertainment of mordern mascot and popular culture, analysed the entertainment features of mordern mascot design. At the same time, it had an outlook and research for the development of mordern mascot. This research is helpful to our mordern mascot design practice. |
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