Local Government Public Relations Out Of Position In The New Rural Construction In The Research

Since the implement of new-typed rural construction, local government has met many problems, such as the facts against the theory, a strong hand when carrying out some policies or contradictions with the farmers. This essay focuses on the problems arising from the carrying out of the benefiting-farmers policies and analyzes the cause of theses problems. In a word, the government didn't communicate with farmers properly. They didn't understand what the farmers really need. And they also didn't communicate the meaning of the benefiting-farmers policies to farmers. As a result, how to carry out the benefiting-farmers policies efficiently and successfully demands the government transform functions and promote their work efficiency. From public relations'view, this essay analyzes the causes of these problems deeply, which helps the transforming government functions and help the new-typed rural constructions carry out smoothly.By researching the problems of the new-typed rural construction, this essay analyzes the performance of the public relations of local government. When carrying out the policies, they lack of performance. So we suggest that the government brings in the management of public relations to solve the problems and lead the government function to exercising administration.The paper can be divided into five parts:In the introduction, the author mainly clarifies the basic motive of the research on the government public relations during the new-typed rural construction. It emphasizes that how to introduce public relations into the government management is a kind of creative method of governance, which is also the objective requirement of carrying out the new-typed rural constructions smoothly.In the first main part of the essay, it briefly introduces the basic meanings and principle of government public relations. It also introduces the lack of performance of the local government public relations during the new-typed rural construction. Besides, it also introduces the theory of sociology which can be used in the essay. In the document analysis part, the author points out that if what to carry out the new-typed rural constructions smoothly, the local government need to adopt the public relations method.In the second part, it explores the necessity and realistic meaning of studying government public relations during the new-typed rural constructions. And it also tries to explore the problems in the new-typed rural constructions,The third part and analyzes the lack of public relations of local government. It mainly reflects in below field, such as lack of communication between the government people and farmers, the limit of information community trench, etc.The forth part pose the solution strategy for the problem of government public relations during the new-typed rural constructions. It mainly put forward how to make it perfectly in the public relations management. Such as implant the consciousness of government public relations, establish varies mechanism of communication, set up public relations department equitably, and enhance guide of public opinion, perform the satisfactory image of government, etc. All of these are in order to providing some valuable suggestions for the public relations theory and the reality of social phenomena.