Research On Perfection Of Government Public Relations Communication Networks In Group Events

Public relations is a tool to maintain its image for any organization to use as a means for various communication. Government Public Relations is to better the social management of a series of public affairs and activities, such as the application of public relations principles used in the government administration, citizens’ support and understanding towards the government, a good image established among the public, the use of means of dealing with the spread of communication and coordination with public relations. Government Public Relations is the transition of government concept,highlighting the use of government public relations “people”, stressing that “service”.With the continuous deepening of reform, China has entered a crisis-prone period.The mass incidents is of a unique crisis. With frequent mass incidents, the government has to pay attention to the impact of mass events on China’s development. Government,as the manager of public affairs, how to effectively deal with mass incidents related to the authority of the government and citizens of good image in the eyes of a direct impact on our political and economic stability and development, even to the survival of the state power. Workaround for group events, government administration and then to learn from the experience of advanced foreign management methods; after years of exploration, the government has begun to have the ability to solve community events.Government Public Relations as one of the government’s approach has been to solve more and more government attention. Government is facing a crisis public relations capacity group events as an important part of government capacity, but also the ability to measure key indicators of government. Therefore, improving the government crisis management capability, the current government is a very urgent task. Government public relations, a crucial government communications network, connecting government and the public bridge. Construction Government Public Relations for communication networks in government public relations handling of mass incidents has important significance.This paper is divided into seven parts, the first part introduces the research background, research status at home and abroad, as well as research methods and significance, explained the research basis for this article; the second part, the government communication environmental factor analysis, the main macro environment and micro environment analysis to explain the impact of environmental factors on the government’s public relations communication; the third part analyzes the state of public relations communication network of the current government, and expounded China’s current public relations crisis in the development process; fourth section, with “6.28Weng’an incident” mass incidents to question government public relations communication network is analyzed; the fifth part, put forward the concept of group events in the government public relations communication network, providing public relations principles to improve the government’s communication network; the sixth part,for the current problems, propose measures to improve mass incidents in the government public relations communication network. Part VII is the summary of the thesis.