Network Of Group Incidents Of Public Opinion And Its Governance

China's economic, political and social structures are undergoing tremendous. Profound changes have taken place in the areas of the economy, values and interests, and conflicts between various interest groups gradually appear. group events caused by these factors have become a major issue which contemporary Chinese politics and public management practices must face and resolve. The popularity of the network characterized by the "microphone time," greatly changed the ecology of administration, and the network is gradually shaping our "Being Digital" state.As a channel for people to express their opinions, users on the network express their views around some certain issues,and thus spread the formation of public opinion and political situation. As the public field, network has become the virtual channels for the public to solve the interest problem. And at the same time,the emerging power also poses challenge of de-authority to the government.Network opinions of group events has many typical characteristics. The article uses the butterfly effect theory to analyze the mutation of the rapid-network media catalyst, uses group polarization theory to analyze the unidirectional evolution logic of herd behavior, uses anonymous uniform theory to analyze irrationality of collective revelry. Internet public opinion has brought challenges to the government in the handling of group events. In particular, the deconstruction of the hegemony, the rise of civil society, the turn of power flow, and the evolution of governance logic. The government needs to change the traditional management thinking to meet new challenges.Internet public opinion has significant impact on the production development and solution of group events. If the government can effectively detect network public opinion and then they can take preventive measures to group events, or effectively management them; On the contrary, if the government failed to effectively adapt to the network and failed to effectively respond to the network, the public opinion in virtual world often becomes the fuse and catalyst of group event in the real world. Therefore, we need to consider how to resolve governance difficulties generated by the interweaving of network and group events.Through the construction of public opinion pipelines to release social pressure, through the cultivation of opinion leaders to guide public opinion on the network, through changes in agenda setting to compete on the authority of the discourse, through the strengthening of the information gatekeeper to control the information on the bad, through changes in governance to bridge the social contradictions, which can be used as the possible measures to solve the governance problems.