Research On The Formation Mechanism And Governance Strategies Of Group Polarization Of Internet Public Opinion

Online public opinion represents the will of the general public,and stabilizing the network society means indirectly stabilizing the people’s minds.With the rise of online platforms,the popularity of social media and the increase in the speed and breadth of information dissemination,individual incidents have also become the focus of public attention under the lead of the Internet boom.The virtuality of the Internet encourages individuals to express their opinions freely under the background of reduced binding force,but it also leads to extreme behaviors.These opinions may lead to personal attacks or excessive criticism,which are the key factors leading to the polarization of online public opinions and have extremely unstable effects on the society.In view of this,it is particularly important to explore the formation mechanism of the group polarization phenomenon of online public opinions and put forward targeted measures.On the one hand,it can improve the governance level of online public opinions,on the other hand,it can make public expression more rational and also purify the online environment.This study takes microblog hot events from 2018 to 2022 as an example,uses group polarization theory and Lasswell’s 5W theory to form a framework,and explores explanatory variables and explained variables based on qualitative comparative analysis(QCA)formation mechanism,including 8 explanatory variables: Public appeal,opinion leaders,government response,event types,rumors,network algorithms,media bias reports,audience emotions.The research finds that government response is a necessary condition in the path of influencing group polarization;Opinion leaders,public demands,audience emotions,network algorithms,and media reporting tendencies are important conditions,while event types and rumors have relatively weak explanatory power.Based on the above research results,this study puts forward a series of targeted optimization measures,including the government response perspective: improve the government response ability,establish a positive image,communicator: widely understand the citizens’ demands,cultivate authoritative opinion leaders,communication content: strengthen supervision,improve legal construction,communication media: objective and fair reporting,establish algorithmic positive guidance,communication audience: Reduce emotional speech,improve their own media literacy,so as to reduce the phenomenon of group polarization in online public opinion space.