Film And Television Media On The Effectiveness Of Mainstream Ideology

Improving the validity of main-stream ideology is the essential target of political and ideological education, and the important way to realize the political value for socialist core value system. Under the guidance of Marxism, main-stream ideology consists of Maoism and socialist theory with Chinese characteristics, and plays a vitally important role in reflecting people's fundamental demands, building the harmonious society, and strengthening socialist political institution with Chinese characteristics. At present, china is being in the crucial stage of social development, Chinese society's contradictions are springing up gradually, all sorts of ethos and ideas are spreading unchecked, which all have posed a big challenge to main-stream ideology, disturbed people's identification with it,and thus have brought forward the need for its validity. The construction of validity of main-stream ideology is the essential sector of socialist ideology, so enhancing the validity of main-stream ideology is the important way to consolidate the ruling status of Party, persist in the developing direction of socialism, and also the start and stance of construction of ideology in China. The common experience in East and West indicated that TV and film media has always been the vital tool for popularization of ideology, and its unique advantages make it the powerful weapon to improve the validity of ideology.The thesis construct an interactive model around TV and film media and main-stream ideology: main-stream ideology can effect the development of TV and film media, the proper guidance policy could accelerate its development, or else the improper one could restrain its development. Also, TV and film media could effect the popularization of main-stream ideology. Only if we implemented the two principles properly, manage well the dialectic relation between social benefits and economic benefits, and persisted in the development way of advanced culture of socialism, could the media functions its communication advantage, restrain its negative impact, and improve the validity of main-stream ideology. Beginning with the exordium, the paper puts forward the proposition on the impact of TV and film on validity of main-stream ideology, puts the intra-relationship between media and ideology into shape, and reveals the ideological nature of TV and film media. The first chapter analyzes the concept, nature, characteristics, and functions of TV and film media, the concept and functions of main-stream ideology, and reveals the link between the validity and the media. The second chapter focuses the point on the basic conditions of validity of main-stream ideology around the reform and opening-up in China, and makes the conclusion that if we coordinate the relation among political guidance, media industry, cultural background, and communication skills, we can improve the validity of main-stream ideology. The third chapter probe into the way to improve the validity from the aspects of enhancing the administrative supervision and management, improving the media quality, developing the media industry, and raising the communication skills and techniques.