A Study On The Issue Of Consumers' Repent Right In Electronic Commerce

As a new business model, E-commerce increasingly affect people’s work and life.It has the advantage of fast, convenient, efficient, low cost, and it also can make transactions "all the world" and "all the day", so that it won numerous businesses and consumers. This new type of shopping.E-commerce is different from traditional business. It is of vituality,so in this shopping mode,the consumer lack a face-to-face negotiation with the seller and also lack of the election of the commodity. Therefore, their knowledge of the products and services are limited, which increases the risk of consumption and makes it more prone to cause disputes between consumers and sellers. When consumers and businesses dispute,it is difficult to obtain and preserve evidence and cause other issues because of the ross-regional consumption. This makes it difficult for consumer to protect their rights.How to better safeguard the interests of consumers in e-commerce is a big problem for the lawmakers. Throughout the advanced legislative experience of foreign countries, regret tenure system may be an important safeguard to consumer interests.As a beneficial system to protect consumers’ legal rights system, regret right system can correct the information asymmetry of trade inequality, reduce the waste or losses from the irrational consumption. Newly enacted "Consumer Protection Law" in our country has stipulated the right to regret, rise it to legal rights, but it is not concretizing enough. So it is necessary to build the the specific content of the system in a reasonable manner, to clear its applicable scope, to make sure the exercise period, to prevent the abuse use of consumers,in order to realize the essence of the trade fair. In order to effectively implement the consumer regret right system, we need to build consumer specialized agencies and other related systems, such as The self-discipline Association, and small lawsuit system to coordinate the use of the system.