Research On Media Image Of Government Officials

Since China has always kept up with the trend of the history and made great progress in democratization, the media image of the government officials becomes particularly important. The media image of the government officials, to a extent, is a microcosm of government image, affecting different aspects of the state and society. Class features of the government officials makes the public often get to know the officials through media. Especially, with the popularization of the new media in the network, shaping a good media image of government official has become a problem needs to solve.The paper takes the cases in Sina as examples to discusses the problems existing in the media image of government officials, including that the images of government officials are too professional and the media reports are stylized and entertaining. The paper also analyzes the reason that there are more negative media image of government officials than the positive ones. Finally the paper puts forward to the suggestions of constructing good government official media images.