Research On The Improvement Of Public Opinion Coping Level Of Local Government Network In China

The Internet has now become express public opinion, the flow of the people, the important way of concentrated intelligence, penetrate into the public field of study,work and life, become a indispensable social public benefits, way of life. Nowadays,our country is in an important transition period of economy and society, the accumulation of social contradictions and problems that network public opinion events presents a high frequency, wide field, influence of the situation. This to our country local government how to timely and effectively deal with the network public opinion put forward higher demands and new challenges.In this paper, in the perspective of public crisis information dissemination management theory, in recent years, the Shanghai government entities at all levels of network public opinion to deal with typical case analysis for China’s local governments in responding to the network public opinion has results, performance is:the government network public relations consciousness enhancement, preliminary set up the network information dissemination management of local rules and regulations,establish and interactive relationship of network media, through the new media to broaden communication with people. But at the same time should see, in the aspect of network public opinion to deal with local governments in China also has some shortcomings: the government needs to further improve network public opinion crisis consciousness, no network public opinion to the specialized agencies responsible for government, the government response to network public opinion perfunctory, the causes of this situation is that the government’s credibility is insufficient personnel of government public relations, system in public interest expression channels are clear enough. Therefore, we should actively learn from the America and Korea the beneficial experience of local government, take the following measures to enhance the level of our country local government response to network public opinion: with the help of information technology to strengthen the monitoring of network public opinion analysis, optimizing the network public opinion coping strategies and methods, with the help of a professional society to guide network public opinion direction, strengthening the construction of the system for network public opinion to deal with.