Sudden Events In China's Local Government And News Media Interactive Mechanism Research

With the coming of new age, emergencies, such as natural disasters and terroristattacks, occur frequently in recent years. These unexpected events have brought manynegative effects on social, economic, natural environment and political environment.Especially for developing countries, these sudden disaster do not only let people directloss their lives, property and safety, but also prevent development from the society andeconomy. Even sometimes, it related to the social and political stability. Governmenthow to answer these situation that becomes to be the primary topic in theseemergencies, especially, Informationization level enhances unceasingly in society, itgiving the government put forward a high requirement that how to use media to dealwith contingencies better.Unexpected events occurrence, development, and the disappearance of theprocess, The government’s disposal capacity to determine the events have made thedegree of influence, Especially in emergencies, after the occurrence of the relationshipbetween the government and the media, is more vital role. Specifically, in the suddenincident, the government and the media there existed a complement with each other, beshort of one cannot relations: the government depends on the news media informationpresented to the public, and the information could guide the public; The news media isdependent on public reaction to strengthen the information of the effects of the eventand supervision, and depend on the government for getting normally hard to get thenews to satisfy the public which the need for information. The government and mediarelation is the dynamic balance of the relationship. In other words, in dealing withunexpected events, information dissemination as an important component part ofmanagement of information dissemination, so the news media in the incident has thesignificant role. Media as a forth estate, play a vital role in supervising the society andconveying useful information to the public. Thus, the process about how the media doduring the emergencies time, are worth to be analyzed; The government or Relevantdepartments that how to use media transmit sound and stable social worth discussing.Strengthens the local government and the news media is the interaction mechanism of the research is very important.However, at present, unexpected events spread research mainly limits inexperience and strategy research technique described route, the interaction mechanismof the research for the government and the news media, which the government inorder to better manage social affairs, strive for the public to the government’sunderstanding and support, shaping the good government image, using a variety ofcommunication means, and the social public information communication activities orprocess very little. This paper mainly introduced the first chapter that incident with therelated government and media background knowledge, the second chapter mainlyexpounds the related theory, in which the characteristics of unexpected events such asthe concept, the third chapter for according to the case summarize the existingproblems, the fourth chapter that analysis of the causes of defects through the localgovernment emergency cases, the conclusion of our local government and media inemergencies problems, chapter five related Suggestions, establish and perfect therelated system, the last part is a conclusion. By establishing the right to unexpectedevents spread concept, construction with Chinese characteristics to China’s nationalconditions of unexpected events which local government and the news media in theinteraction mechanism of the exploration.