A Study On The Crisis Of Qujing 's Leading Cadres In The Media

21 century, many kinds of crises outbreak frequently, crisis shape had also changed compared with the past, crises in the past were mainly natural disasters, crisis in current were a variety of forms. In the new century, the media environment has also changed. In the past, the media were mainly newspapers, radio, television and magazines and other traditional media. Today, mobile phones, blog, micro-blogging, Wechat, forums and other We media boarded on the stage of history. Properly dispose of crisis is an important guarantee of building a harmonious society, government as the main subject handling crisis, leaders as a representative of the government, in the face of crisis, we needed to capitalize on the trend, used actively the advantages of We media deal the crisis. But overall, some local governments and leaders in dealing with the crisis, was still used to "cover information", "a voice" communication approach, ignoring the importance of We media, paid a higher price defuse crisis. The quality of We leaders dealing with complicated situations, dealing with complex conflicts, solving complex problems of was not high enough, crisis response capability also can’t meet the needs of the situation.This paper take leaders in Yunnan Qujing dealing with the crisis using We media as an example, conducted a questionnaire survey on leaders participating in the training of Qujing Municipal Party, collect first-hand data, made statistical analysis using SPSS13.0 and LISREL8.7 statistical software, including demographic analysis, reliability analysis, validity analysis and general statistical analysis, to ensure the scientific results of the questionnaire.The survey found that, with the growing influence of the We media, the majority of leaders in Qujing contacted and used We media, but their awareness of We media were not deep, the main purpose of using We media was browsing information, the capability of dealing crises using We media was not high. The following main problems were exiting: ideological awareness, weak sense of crisis responsibility, lack of predictability; crisis management process, lack of awareness and rapid emergency response force; after the crisis management, lack of a comprehensive assessment of the crisis and a comprehensive guide to public opinion.Through the analysis of leaders’ capability of dealing crisis using We media in public crisis occurred recent years at home and abroad, on the basis of drawing on lessons learned at home and abroad, this paper presented countermeasures from serial levels about leaders how to deal crisis using We media.