Research On The Problem Of Local Governments' Response To Public Crisis In The New Media Era

With the advent of information age,new media has replaced traditional media as the main channel for people to know the world.With its immediacy,interactivity and inclusiveness,new media has subverted the original media ecology and communication pattern,and is also quietly changing people's way of thinking.At present,our society is in transition period,social contradictions in the information technology under the catalysis of fast fermentation,the emergence of new media makes the information dissemination multiplying speed up,speed and scope of network public opinion is difficult to control,greatly increased the likelihood of the deterioration of the crisis for the government's crisis management has brought a more severe test.Based on this background,this paper focuses on the current situation,existing problems and root causes of local government crisis management in the new media era in China through literature research,case analysis and questionnaire research,and puts forward corresponding optimization ideas.The basic research idea of this topic is put forward the problem-analyze the problem-solve the problem.There are six parts in the thesis: the first part elaborates the research background,research significance,research methods and domestic and foreign academic achievements review,establishes the basic framework of the topic,and explores the breakthrough point and innovation points of the topic by sorting out the domestic and foreign academic achievements;The second part,introduce the subject in the course of this paper introduces the concept and theory of,through a statement of the crisis management relevant theoretical results at home and abroad,and discusses the characteristics of new media,new media age crisis of the change of the mode of communication and media environment change on the positive effects and impact of the government crisis management,and that led to the writing of this article detailed theoretical basis;The third part,through sorting out and discussing representative cases of crisis public relations of local governments,combined with the investigation on the current situation of local governments' public crisis management in the new media era,discusses the current situation of local governments' public crisis management capability in the new media era.The fourth part analyzes and diagnoses the existing problems and causes of the local government's public crisis management in the new media era,and further seeks for the underlying causes of the problems,laying the foundation for the proposal of the optimization path.The fifth part,aiming at the plight of local governments in public crisis management in the new media era,proposes a rational development path based on the characteristics of new media and China's national conditions,and provides feasible solutions for local governments to improve their public crisis management capabilities in the new media era.The sixth part,conclusion and prospect.The new media era also puts forward new requirements on the public crisis management problem of local governments.Faced with sudden crisis,the construction of public crisis management of local governments is particularly important and directly affects the credibility of the government.This article is based on how local governments in the era of new media to change the traditional and passive way of crisis event handling,around the characteristics of new media public crisis consciousness and to optimize the public crisis management system,make the local government in public emergency to master the new media era of crisis management path,keep it to develop in the direction of expected,maintaining social stability,and continue to improve the problem in local government guide and control the network public opinion,is the escort of socialist construction.