Sichuan Region Of The Refined Oil Market Analysis And Marketing Countermeasures

The finished product oil is an important energy resource. Its market moving is whether balance or not, which has bearing on the national economy moving and nation economy development . As a big consumer-province about the finished product oil, the market moving condition of the finished product oil affects the Sichuan economy. To understand the changing law of the finished product oil in the future, to grasp the price tendency of the finished product oil in the future and to give a useful reference for Sichuan petroleum Market Corporation, analysis and study the finished product oil market in Sichuan area in the thesis .On the base of the analysis and study , we put forward the countermeasures and proposal of the marketing of the finished product oil.I analyze the preset situation of the market of the finished product oil in Sichuan and find out the main problems and causes, so I can solve these problems. Through the analysis of the present situation supply and demand . we can grasp the characters of the supply and demand of the finished product oil . And we analyze the internal factors and outer factors which restrict the supply and demand of the finished product oil in Sichuan. On the base of these factors, we forecast the tendency of the supply and demand of the finished product oil in Sichuan and make them balance .The analysis lays a foundation for the analysis of the market price and the marketing countermeasure. According to the abnormal situation of the finished product oil price and on the base of the study of the market mechanism of the price ,we understand the basic mechanism of the market price and analyze the factors which affect the oil price and the causalities among the factors . so, we can forecast and analyze fairly the key point and the difficult point of the analysis of the oil market and the concrete conditions of the Sichuan petroleum sale corporation ,I design the countermeasure system of the oil marketing and put forward the marketing countermeasure and suggestion which can enhance the market competition power of Sichuan petroleum sale corporation.Through the study of thesis , it not only helps Sichuan petroleum Sale Corporation grasp the developments of oil market ,but also is beneficial to the economy development for Sichuan area. In the thesis , I establish a set of systems and methods of oil market .which has spread effect .and which can be used to other area market analysis .other corporation can use the experience of the Sichuan petroleum sale corporation for reference.