Panjin Ethylene Company. Huajin Group Development Strategy

With the rapid progress of the economic globalization and China entering into the World Trade Organization soon later, as well as the swift development of China socialist market economy, our domestic market is presently interfacing into the international market. It means a great number of high quality and low price products will access to Chinese market, which will result in fierce competition in our petrochemical industry. Panjin Ethylene Industry Corp. (PEIC) under Liaoning Huajin Chemical Corp. is a middle-sized ethylene-synthetic resin petrochemical enterprise in China. Through ten years? effort of expansion and reinforcement, it has grown up to the leadership position in China middle-sized industry. However, the outside environment has changed a lot, which brings more and more difficulties to its production and management by weakening its advantages. It is the high time for it to face the choice whether it will survive and get further development or not. We can see both opportunity against challenge and both hopes against difficulty accompanying with it simultaneously. The thesis abides by modern managing principle. Upon adopting the methods as integration of theory with practice, survey and research, analytical statistics and forecast, through the carefully analysis and study of the enterprises?inner and outer environment, it confirms the opportunity and threats the enterprise will face, as well as its strengths and weaknesses. It puts forward on-going strategies and targets for PEIC by providing some specific means and measures of financing its assets value, importing foreign investment to joint venture, implementing retrofit and expansion projects, adjusting products mix, digging human resources and practicing technology innovations, etc. Thus, it manages to be the reference for the walks of PE1C and middle-sized ethylene industrial enterprises in China.