Sme Innovation And The Development Of A Strategic Choice - E-commerce

With the development of China's market economy and the deepening of economic reforms, medium-and-small-sized enterprises face a buyer's market with insufficient demand. The development of medium-and-small-sized enterprises has been hindered, because of poor management, lack of resources and government policies. Now, the importance of medium-and-small-sized enterprises has been better realized and our government is paying more and more attention to medium-and-small-sized enterprises and gives more favorable policies to them. In this encouraging situation, how medium-and-small-sized enterprises acclimatize themselves to compete with the big-sized enterprises and how they develop in the complicated buyer's market become the great issue to be solved. With the rapid development of information technology, specially the popularization of Internet, human society enters into the age of network. Electronic Commerce which is based on the electronic information and network comes into being . It challenges traditional commerce. It is one choice for the medium-and-small-sized enterprises to take in order to fourthly develop and innovate. Electronic Commerce gives medium-and-small-sized enterprises a good chance to overcome their own defects and to create better management. Why can Electronic Commerce promote the development of medium-and-small-sized enterprises and how? The essay focuses on these questions through four parts.Ⅰ.Medium-and-small-sized enterprises in China1. The important role of medium-and-small-sized enterprises2. The present situation of medium-and-small-sized enterprises in China3. The analysis of the present situation. Ⅱ.Electronic Commerce--a way for medium-and-small-sized enterprises to innovate and further develop, studying why Electronic Commerce promote the development of medium-and-small-sized enterprises. 1. The formation of Electronic Commerce 2. The development of Electronic Commerce3. Advantages of Electronic Commerce for medium-and-small-sized enterprisesⅢ. Present situation of Electronic Commerce in China 1. Present environment for Electronic Commerce in China2. Present application of Electronic Commerce in medium-and-small- sized enterprises3. Analysis of present application of Electronic Commerce in medium-and-small-sized enterprises Ⅳ.Practical measure and suggestions in applying Electronic Commerce for medium-and-small-sized enterprises, in the part discuss the operation of Electronic Commerce 1.The strategy of Electronic Commerce 2.Building webs focusing on customer service 3.Building the intranet focusing on better management 4.Building B2B model focusing on better supply chain 5.Building B2C model focusing on fast customer response 6.The evaluation on the project of Electronic Commerce...