Shenma Industrial Product Portfolio Decision-making Of The Program

The Decision-Making Study Of ShenMa Coporation s Product Composite Project ABSTRACT: The paper summarizes the manufacture and development of the dominant products Nylon-66 Tire Cord Fabrics and the new developing products lower denier technical yam and engineering plastics, analyzes productive structure, consumptive structure, supply-demand, developing trend etc. of the products of the same industry and lower reaches at home and abroad . It is to analyze and study the company management circumstances and superiority or inferior position it holds in the market competition , provides basis for the decision-making of ShenMa Coporation抯 product composite project. On the basis of this , the paper put forward the three feasible productive composite projects which correspond with ShenMa Coportion抯 continuable development strategy. Base on studying and evaluation productive cost, technology, economy, market and investment at home, the best project is obtained, i.e., to built a line of 16000t/y T5 yarn or Nylon-66 tire cord fabrics ; to built a line of 20000t/y Nylon-66 engineering plastics , to built a line of 5000t/y lower denier technical yarn and I 000t/y special use yam using available idle capability by means of technical innovation At that time, the factoiy will keep the existing competition superiority on the tire cord fabrics market at home, also extand market share, develop new point of economic increase, make ShenMa Co. stronger and stronger, provide nice profits to shareholder.