The Development Of Modern Tourism Market Research, And Its Internet Applications

As a new intennediary, Internet has been accepted by various trades andapplied widely, for its own valuable characteristics such as low cost, wide customer,various forms, rapid information replacement and easy interchange. With theapproaching period of knowledge economy in the 21St century, the changing societyhas put forward more requirements on tourism information transmitting. At thepresent stage, the internal research about tourism information is not integrative andsystematic, this is all because of the service of information and technology fortourism is still at the initial stage and the basic theory is in need of development andamelioration. After induce and study the theory and research about the informationand network trend of tourism, the thesis try to make the whole theory moreintegrative and systematic. Then, the thesis also combines the theoreticaloutcome and the practice of cyber-marketing in Chinese tourism and constitutes thepattern for the market of Tourism companies. At last the author put forward a lot ofspecific advices and countermeasures for the development of Shandong tourisminformation network.This thesis includes four sections.1.The preface consists of three parts: research setting, contemporary progressof the subject domestic and abroad, techniques of this field. On the base of clearingthe study value of the apply the international network to tourism marketdevelopment and the research achievement of this field, the author analysestechnical route which combines theory and practice together with help from tourismeconomics, tourism marketing, message economics, message technology, socialeconomics etc, and lay much emphasis on the importance of practice and theinstructing meaning of paper.2.The study of tourism market development includes two parts: the analysisof the characteristic transformation of tourism market and the influence of messageflow to the tourism supply and demand system, whose main contents is to elucidatetheoretical basis of this thesis. Focusing on the particularly traits of the tourismIIIproduct which composed by complication, non-locality, unmovable and non-store,this thesis points out the essential feature namely message density in tourism andmal-effect to well-balanced development which was brought by the asymmetric ofmassage, then the author confirm the necessity of developing the cyb er-marketing intounsm.3. The analysis of the impact on up-to-date tourism marketing from internet isthe core part of this thesis which can be divided into three proportion: the macro-impact on tourism marketing, the micro-impact on tourism marketing and theillustration of Shandong tourism message network. In this part the author expoundthe arising and present condition of tourism cyber-marketing, furthermore, on thebasis of illustration study, the author also put forward some specificcountermeasures and advices to the construct of Shandong tourism messagenetwork.4.The main content of this part is the assumption of the development oftourism marketing through network, which comprise three parts: the presentcondition of Chinese tourism cyb er-marketing, the main restrain factors of Chinesetourism cyber-marketing, the assumption of the constructing the Chinese tourismcyb er-marketing network. After study the present condition and the main restrainfactors, the author discuss the prospect of tourism cyber-marketing and constitutethe model of developing tourism cyber-marketing.At present, most of the theoretical research on Internet is still stay on the basiclevel. So this thesis is only an attemption. Restraint by the limited datum and theauthor's ability, the defect cannot be avoided. The author is looking forward to thecriticism and advices from the specialists so as to...