Hunan Telecom Business Strategy Research Network Economy

While stepping into network age, not only the attitude, life & work style of people changed greatly, but also along with the attitude, production & management mode of the enterprises have been influenced & changed.Network economy being used as a new word appears in recent years. Actually, it means Internet economy. How to establish a production & management mode of one's own, how to developed a effective marketing strategy based on network, how to seek new business chances so that to keep up with the developing trend of this modern age, are becoming practical problems that need to be solved urgently for the enterprise now.Telecom enterprises originate from the environment of network economy should not only pay close attention to the characteristics of this land of economy, only trying to conduct business according to the requirement of it, but also act as a " contriver ". A special circumstance leads the telecom enterprises to have a dual status under the network economy, i.e. it is both a enterprise by itself & a administration department which is responsible for the order function of this kind of economy and constructing network.On writing this article based on a analysis of network economy, much research has been done on advanced management experience of domestic & overseas telecom enterprises. We analyze the management peculiarities of them, absorb marrow, i.e., positive & effective factors from them & provide some ways to realize net marketing according with the rules found in running of network economy, then draw a better management mode for the telecom enterprises which is more fit for the network economy.This article has provided some views of its own on the field of the contents below under systemic research & profound analysis. These are the following contents: Basic theory of the network economy: concept of the network economy, kinds of network economy, the significance of network economy, The application of the network economy in China: network marketing, developing & managing business websites, implementing E-business for the enterprises, developing Broad Band for the enterprises, developing strategy for the network economy, main problems of the development of network economy, basic circumstances of the development of network economy, analyze problems exist in the administration of telecom enterprises under the network economy, innovation in the administration mode of telecom enterprises under the network economy, etc.Title: Research on Management Strategy of Telecom Enterprises Based on Network Economy...