In Hunan Pharmaceutical Trading Co., Ltd. Development Strategy

The goal of the Parmacoufical industry is to ensure the people health anu social progress. Its development negates to Hie n.ifioii.il ecoxomg and (lie people's live h(H)d.China's entry- to WTO will inequitably exerl great influence on ihe national pharmaceutical industry. So, how to protect it and asnpctc in (he international market?The social economical environment is changing. Then. ho;v to cope with these changes becomes an emergent issue. With the coming of the rcfoitn of the States hygiene system, medicine management sysfem and insurance system, how to cope with these changes, anil how the pharmaceutical to rneei with the increasing health demands of people become urgent issues.From the view of the financial resource of the company. I probe into introduce an advanced management on how fo improve the nuinagemenl system. enhance (he training of the faculty, explore (he financial resource faiiltv, improve (he quality of (he employees, realize a development strategy with systematic management system and scientific decision. From the view of capital resource. I probe into how to aquifer limited recourses from the capital market and this paper discusses how to fully prepare to enlarge and strengthen the company and put it into the stock market as soon as possible by any means of gelling limited capital from Ihe capital market, attracting capital and accepting risk investment. From the special feature of Chinese traditional medicine, I probe into Chinese traditional medicine on how to make full use of the advantages of resources and computable products. To achieve the establishment of Ihe brand name and exertion of the Chinese traditional medicine in the outside world to reinforce domestic markets aswell as lo develop international markets so flint the company can maintain vigorous and successful.From the view of outside and inside environment of (he company, [ probe into how to use the sale network advantages, to compete with opponents in the market. This paper explores how to make use of the company's existing marketing channels to compete with competitors with its advantages exercised to the utmost and avoid its disadvantages, and illustrates the strategies to cooperate with the competitors, develop hand in hand and co-broaden international markets, and illustrates the developing strategies to take part in ihe international competitors as \vell. This paper also illustrates ihe strategies o( making preparations (or (he China's entry to WTO.