Process Of Economic Globalization, Chinese Enterprises In Marketing Research

Nowadays economic globalization has been the trend of economy in the world. Chinese economy is merging into the trend more deeply and more deeply. It is a specific manifestation in that respect to enter WTO Economic globalization has attracted general attention in our country when the mankind enters the 21St century. What is economic globalization How do we treat such a problem What effects will economic globalization brings Chinese economic How will the theory and pattern of enterprise marketing be innovated during the economic globalization These all are problems that we should answer facing economic globalization.So it is very Important to deeply know the essence and development course of economic globalization which is influencing China and what measures we should make. In this dissertation applying the method of the combination of marketing theories and practices, according to the objective law of economic development, from the angle of our business, first we discuss the expression and connation of economic globalization, then expound the effect of economic globalization on enterprise marketing and further research the inherent cause of the change of our enterprise marketing. Lastly we put forward new marketing concept and combine a series of innovation marketing model in order to do our best to help our enterprises take corresponding measures and meet this historical challenge of economic globalization and make our enterprises succeed in the world market competition...