Marketing Of The Shipping Market In The New Economy

Although the principle of marketing has some kind of universality, its appliance in the shipping enterprise should combine with the given industry. This paper attempt to introduce marketing theory into shipping of our country under new economic conditions. In the new environment of globalization of economy and china's entering world trade organization, this paper made researches on the appliance of marketing theory in shipping enterprise. With the new research achievement and developments in marketing field, this paper bring forth some new ideas.The paper based on the follow thought process: First, shipping marketing is based on the research of freight market and analytic of consignor's consumer behavior. Second, as the product of shipping enterprise is some kind of service, shipping marketing should belong to service marketing. From the view of service marketing, this paper discussed shipping marketing mix, some new point of view is brought forward. Finally, under the background of globalization of economy, market competition is more and more violent, how our shipping enterprise enter international market is a very important question that must be answered. This paper made some research on this problem.This paper is composed of four parts: In the first chapter is about new economy, and what its fortune to the market is done the frame, There also contains the concept of shipping and the development of shipping in china. Second chapter was analyzed the characteristic of the shipping industry, and the Opppotunity for our country's entrance of WTO. The third chapter is about how to strengthen shipping enterprise under the new economic condition. The paper also talk about how to train loyal customer. In the end, author seeks the way to build customer's satisfaction system.In a word, to catch up their competitors, the Chinese enterprise should improve their marketing efficiency. This dissertation can provide a use reference to the application and theoretical research.